Senior Community Alternatives & Assistance

About Us

Background In Senior Living

Over a period of 30 years, our founder, Cathy Ellis, managed operations of 11 different large senior living communities.   She brings an extraordinary background and knowledge to guide Senior Care Options in selecting senior living or care alternatives that are right for you.
How We Research Viable Senior Care Options

There are hundreds of senior living and care options in each geographical area.   We have a strict policy to thoroughly tour and interview each and every home or facility that we might refer to our clients. We also review state regulatory agency status and potential issues.

Many properties do not pass our scrutiny and are not considered viable alternatives.

We consider management strength, staffing levels, a caring philosophy and demeanor, training, physical and medical capabilities, pleasing and functional environment, licensing, any known issues; and our gut feel.

“Would we like to see our mother or father living at this home?”

Once inspected, we grade each property and summarize our findings for future reference.

How We Help Your Family

Each family and senior has a unique set of needs.   We explore these needs in detailed meetings or extended phone conversations.  We are finally ready to consider a number of solutions only after we have uncovered all medical, physical, lifestyle, family, location and financial realities.

When we make our referral recommendations, you will know that we have explored and considered all information that is required to propose desirable and, certainly appropriate, options.

Click to watch
• Local, County and State involvement in senior issues, including evolving regulatory matters
• Alzheimer’s Association
• California Assisted Living Association
• Alliance for Regional Solutions
• Soroptimist International
• Senior Centers (speaker) - Oceanside, Vista, San Marcos, Ensenada, Carlsbad, Dana Point, Laguna Woods
• Speakers Bureau and Speaking engagements – typical senior topics
• Senior and low income housing authority workshops
Cathy has demonstrated impressive results over her years in senior living.

• State of California – RCFE Administrator – Cert. 5501456740
• 30 years operations and sales experience in residential care communities
• 23 years as RCFE Executive Director
• #1 in customer service for national assisted living org., 2 consecutive years
• President's Value Creation Award – (net operating income)
• Increased census by at least 40% in 4 large communities
• Operated a large facility @ 100% occupancy for over 5 years
• Operations/census turnarounds at 2 of Orange County's largest communities
• Track record of deficiency-free surveys with Community Care Licensing
• Excellent rapport and track record with Community Care Licensing
With over 30 years experience in the RCFE senior living industry, Cathy assists senior living communities of all sizes with compliance/licensing issues, sales and marketing plans and other critical operational issues.  Cathy can develop an effective plan to improve, enhance and optimize organizations and buildings in order to meet and exceed industry performance benchmarks and compliance requirements.

Please visit this website to learn more about industry consultation…  Cathy Ellis Consulting
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Senior Care Options
We provide Senior Living Consultation
and Placement Services

in Southern California
Offices in Oceanside, CA 92054
Telephone: 760-696-3542

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All rights reserved. No unauthorized duplication permitted.
State of California – RCFE Administrator – Certificate on file.